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SGD Perfumery Changes Its Name to Verescence

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By: Jamie Matusow

Editor-in-Chief

SGD is now independent, and solely focused on the Perfumery and Cosmetics market, a change which is emphasized with its new name. The French-based Verescence combines the glass skills [Ver] and the [escent] suffix, which literally means transformation, starting with transforming sand into glass.

Thomas Riou, CEO, says: “It’s an opportunity for us to have a brand reflecting what we are today: a company going through a major transformation process and striving for excellence, an international company using its expertise, diversity and talent for the benefit of its customers.”

With four plants dedicated to glass manufacturing and five to bottle decoration, 3,200 employees across several continents and a global sales network, Verescence (www.verescence.com) has a yearly production capacity of one billion bottles.

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